Build trust with your target audience by letting your clients promote you… it carries a lot more weight than blowing your own trumpet
Your client success stories in their own words are your ultimate social proof and ‘third-party endorsement’
Client stories and case studies form a pillar of your marketing, validating all your claims and building trust for first-time enquirers. Without a prior relationship, they have nothing else to go on.
You don’t have to wait for complimentary comments from your clients to land on your plate. I can phone-interview some of them and dig deep for a captivating story:
- In the client’s authentic and believable language – capturing their issues, motivations, and aspirations
- Strategically highlighting your selling points and demonstrating your value
- Brief and concise with just the ‘meat’ – to win trust and recognition, without unnecessary details of the project (of little interest to readers)
- Catchy sub-titles to grab attention to the most potent points, with short readable paragraphs
Don’t worry, I make it really easy for them by chatting on the phone for just 20 minutes or so, and then sending them a draft for any adjustments before presenting it to you.
With the ‘market intelligence’ gained from interviews, I can write web content that touches all the right issues –connecting deeply with your prospects to maximize sales.
And another benefit is that it reminds the client of all the value they’ve received from you. This magnifies goodwill and gratitude – enhancing the relationship and likelihood of referring others to you.
Have a look at the client story/ case study writing formats below to find the one that’s right for you…
