1
Qualifying Call
We chat on the phone and find out if we’re a good fit to work together and that I can provide what you need.
2
Needs Review
I look at your existing website or marketing content to see what’s needed to “bridge your communication gap to bring you the business you deserve”.
3
Deposit
You pay a 30% deposit to kick things off. (This is just for first-time clients.)
4
Marketing Survey
I give you a questionnaire to find out your view of:
Target client profiles and issues
Credentials
Strengths and differentiators
Main competitors
5
Client Interviews
You give me contacts for consenting clients to interview, and I arrange a time with them. Then I send each client a draft for their review and approval. Then I present it to you for your review and approval.
6
Content Outline
I gather all the ‘market intelligence’ from the questionnaire and interviews, then submit a content outline for your review and any required adjustments before moving on.
7
Content Writing
Content drafts submitted for your feedback before final text approval
8
Full Payment
You pay the remaining 70% of fees to close the job.
9
Publishing
You take the content and pass it on to your design, social media, or marketing agency for publishing.