Turn market need into demand for your services
Rather than only targeting prospects who are ‘purchase-ready’ with your marketing, you can connect with them much earlier in the ‘buyer’s journey’ – long before anyone else does.
If you can show an understanding of their issues, answer their questions, and give them useful information, you’ll win their respect and trust.
Outside-the-box thinking can re-frame their key needs and issues to uniquely position you as the solution to reach their goals. Then when they’re ready to purchase, you’ll be top of mind. From there, it’s an easy sales process to bring them in.
A white paper can be detailed with 12 x A4 pages, or a shorter version of 3 to 9 pages, depending on the level of detail required.