Portfolio – Caduceus

Caduceus web content - copywriting example

The Client

Caduceus is an I.T. company specializing in architecture, engineering, and construction sectors, in Wellington, New Zealand.

The Project

  • Analyzing client interviews
  • Case study writing
  • Web content writing


Cracking Revit’s Potent Capabilities with Targeted ‘Know-how’ Support

How to go about designing a complex curved roof and a mosque redesign on Autodesk Revit? These were the latest challenges facing Anthony Clouston of Fresh Architecture.

Fortunately, a training and support arrangement with Caduceus gave him 24-hour solutions from a phone call whenever he got stuck – enabling Anthony to create attractive designs to add bottom-line capital value for his clients.

“I quickly gained the confidence to carry on with the designs for my two clients. This was absolutely tremendous that I could focus and get my work delivered in a timely way.”


“The right messaging – ‘professionalism with heart’ to attract new clients.

We needed to get past our technical rigour to the ‘soft sell’ in our marketing, to grow the business. David accurately interpreted the essence of what we were trying to say, and produced the right messaging, tone, and style for our audience.

His client success stories capture real people doing business with real people, in an empathetic yet professional way, showing bottom-line business benefits.”

…Grant Taylor, Director