An engineering copywriter who is also an engineer – understanding both the technicalities of your business and how to reach your target audience
Engineering and marketing people don’t understand each other, but what if they could be rolled into one?
Wouldn’t that make life simpler for you? Less parties involved, less communication gaps, less time and effort, but most importantly… better business results.
For example, the website re-write shown on the right attracted 20 times more enquiries than the old site (coupled with a re-design). So, with unique skills, I can attract the clients and partners you’re looking for to grow your business.
Allow me to:
- Explore your products, services, and organization to find key credentials, strategic selling points, and unique differentiators
- Interview some ‘ideal’ clients typical of your target market – to find out their key needs, questions, and motivations
- Write content that bridges from your world to theirs so they ‘get’ the unique value you offer
My service includes paper-based material, or online/web-based content optimized for search engines and AI tools to bring in the right clientele.
As a specialist engineering copywriter, I can transform technical facts into attractive, user-friendly marketing material that…
- Grabs their attention and engages their interest – touching their ‘hot buttons’ in their own language
- Is concise, flowing, and easy to read – getting across all the critical features, specs, and benefits loud and clear
- Builds trust, respect, and… motivation to do business with you
