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# Spectra Communications

Bridging your communication gap to bring you the business you deserve

## Sitemaps

- [XML Sitemap](https://spectracommunications.nz/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Insights](https://spectracommunications.nz/insights/) - Insights to help you grow your business
- [How to Rise Above Recession – Lessons from History on Marketing](https://spectracommunications.nz/how-to-rise-above-recession/) - We're into uncertain economic times after Covid, and after more than a decade another recession was overdue anyway. How can you gain ground in the market?
- [How to Fix Your Marketing Message to Get the Business You Deserve](https://spectracommunications.nz/how-to-fix-your-marketing-message-to-get-the-business-you-deserve-for-your-engineering-or-technology-company/) - Disappointed that your website, social media, brochure, or ads aren’t bringing in those “ideal clients” and the business you want – but still draining your money and/or time? It can be frustrating… like being stuck on an island, wanting to reach your target audience on the mainland. Here’s practical advice on how to bridge your
- [Do-It-Yourself AI Web Content vs. a Professional Copywriter](https://spectracommunications.nz/do-it-yourself-ai-web-content-vs-a-professional-copywriter/) - “Saving costs” with AI risks bland content and lost sales, but if you want to win trust, differentiation, and ideal clients, use a professional copywriter
- [Trust: Your Most Precious Marketing Asset – and How to Gain It](https://spectracommunications.nz/trust-your-most-precious-marketing-asset-and-how-to-gain-it/) - These days it’s a precious commodity in business, and could even be a differentiator in the market if you can earn it and demonstrate it. Research has found that it’s a greater determinant of success than anything else, and isn’t based so much on what we might think. And it can actually be gained quickly.
- [How to Find Your Full Value and Convey It to Your Target Market](https://spectracommunications.nz/how-to-find-and-convey-your-full-value-to-the-market-to-get-the-business-you-deserve/) - (Taken from “How to Fix Your Marketing Message to Get the Business You Deserve”) The key to fixing the disappointing business results from your website or social media might be sitting right under your nose. Can your target market see the full value you offer? Probably not. If you can find and communicate this ‘hidden
- [7 points to get your website delivering better business results](https://spectracommunications.nz/7-points-to-get-your-website-delivering-better-business-results/) - In my previous article How to leverage your 8 hidden assets in your marketing channels, I gave tips on making marketing material effective for engineering, technology, and manufacturing businesses. Now we look at websites in particular… 1. The attraction of a good look The design creates the first impression – but it’s about quality, not quantity,
- [How to Leverage Case Studies to Build Trust and Demonstrate Value](https://spectracommunications.nz/how-to-leverage-strategic-case-studies-to-build-trust-demonstrate-value-and-take-your-engineering-or-tech-company-to-the-next-level/) - Are you using the ‘hidden gold’ in your clients’ stories? It’s a huge asset to capitalize on, and without it, you’ll be losing business. It will provide ammunition to boost your disappointing marketing results, and underpin your engineering or tech company in times ahead. Trust is a precious commodity in business these days. Most people
- [How to Leverage Your 8 Hidden Assets in Your Marketing Channels](https://spectracommunications.nz/how-to-leverage-your-eight-hidden-assets-in-your-marketing-channels/) - Presenting your ‘uncovered gold’ in the right way can advance your business through ads, brochures, white papers, proposals, websites, blog, videos, and social media. In my previous article Find your 8 hidden marketing assets to attract your ideal target audience, I talked about digging for the ‘gold’ right under your nose to tap into the full potential of
- [Find your 8 hidden marketing assets to attract your ideal target audience](https://spectracommunications.nz/find-your-8-hidden-marketing-assets-to-attract-your-ideal-target-audience/) - By digging for the gold right under your nose, you can tap into your full business potential. As I was saying in my previous article Bridging the communication gap that limits engineering & technology firms, most websites and brochures tend to be ‘self-focused’ and not very customer-friendly or appealing. Your clients are in a different
- [Getting the missing connection to release business for technical firms](https://spectracommunications.nz/bridging-the-communication-gap-to-release-business-for-engineering-technology-firms/) - ‘Technical’ people are great at fixing problems and making things, but… they often don’t get the business they deserve It’s been said the world over: they are smart people who can research and analyse a need, and work alone for long periods to build a solution – but not so good at communicating their ideas and products, especially

## Pages

- [Technical copywriter, content strategist, and technical writer for engineering, technology, and construction sectors](https://spectracommunications.nz/) - Bridging your communication gap to bring you the business you deserve: technical copywriter & technical writer for engineering/ technology/ construction sectors
- [Contact](https://spectracommunications.nz/contact/) - Email: enquiry@spectra-media.net.nz Phone: +64 4 281 0190 Mobile: 027 4841 093 Freephone 0800 385 1800 Best times to call: New Zealand: 11am to 6pm Eastern Australia: 9am to 4pm Western USA: 3pm to 6pm Please enable JavaScript in your browser to complete this form. Name * Email * What can I do for you? *
- [Free Web Page Assessment](https://spectracommunications.nz/free-web-page-assessment/) - Just drop your web page address (URL) below and I'll have a look for ways to improve results. Or, alternatively you could email me your brochure or other content for assessment. Email: enquiry@spectra-media.net.nz Phone: +64 4 281 0190 Mobile: 027 4841 093 Freephone 0800 385 1800 Please enable JavaScript in your browser to complete this
- [Technical Writer Service for Engineering and Technology](https://spectracommunications.nz/technical-writer-service/) - Improve quality, productivity, compliance, and. client satisfaction – technical writer for engineering and technology – specialties: electronics, ICT, electrical
- [Client Story and Case Study Writing Service](https://spectracommunications.nz/technical-case-study-writing-service/) - Build trust with your target market through client success stories in their own words – your ultimate social proof – client story and case study writing service
- [Technical Web Content Writer Service](https://spectracommunications.nz/technical-web-content-writer-service/) - Compelling technical web content that’s ‘oozing with gold’, showcasing your value to build trust and engage your ideal prospects – technical web content writer service
- [Technical Article & Blog Writing Service](https://spectracommunications.nz/technical-article-blog-writing-service/) - Demonstrate expertise, answer questions, win favour, and draw business with article and blog writing – raise your profile as a respected authority in your industry – technical article & blog writing service
- [Whitepaper Writing Service](https://spectracommunications.nz/whitepaper-writing-service/) - Turn market need into demand for your services – whitepaper copywriter
- [ICT Copywriter Service](https://spectracommunications.nz/ict-copywriter/) - ICT engineer-turned-copywriter who understands the technical complexities of your business and how to reach your target audience – ICT copywriter
- [Engineering Copywriter Service](https://spectracommunications.nz/engineering-copywriter/) - Engineer-turned-copywriter who really understands the technical complexities of your business and how to reach your target audience – engineering copywriter
- [Portfolio – Media Giant](https://spectracommunications.nz/portfolio-media-giant/) - The Client Media Giant is a digital marketing company specializing in search optimization, based in Wellington, New Zealand. The Project Client interviews Case study writing Excerpt Relationship, Trust, and Results Delivered Sue Inkersell is the owner of 3rd Arm Admin, a company providing out-sourced bookkeeping and administration services. She had a website that was really
- [Portfolio – JD Data](https://spectracommunications.nz/portfolio-jd-data/) - The Client JD Data is a holistic, client-focused, database solutions company based in Wellington, New Zealand. The Project Client interviews Case study writing Web content writing Excerpt If you wonder why you’re overworked, stressed and frustrated doing your business admin, you’re on to something. Your data management headache is bleeding your profits and holding your
- [Technical Content Writer Service](https://spectracommunications.nz/technical-content-writer-service/) - A technical content writer who is also an engineer – with deep technical understanding and know-how to reach your target audience – engineering & technology
- [Technical Flyer & Brochure Writing Service](https://spectracommunications.nz/technical-flyer-brochure-writing-service/) - Printed sales material is a valuable complement your online presence – to demonstrate value and build trust – technical flyer & brochure writing service
- [Technology Copywriter Service](https://spectracommunications.nz/technology-copywriter/) - A technologist and copywriter in one person - making the right target audience connection to bring the business you’ve been looking for – technology copywriter
- [Testimonials](https://spectracommunications.nz/testimonials/) - Client comments for Spectra Technical Copywriting
- [Case Study – Environquest](https://spectracommunications.nz/case-study-environquest/) - "A brochure that helped project our message better to land 12 projects ahead of sixty competitors." Adebola Odu-Onikosi is an entrepreneur in the engineering and environmental fields of the oil & gas, energy, and manufacturing industries in West Africa. He oversees the management of EnvironQuest, Habrams Energy, and Adierr Project Services. As part of the
- [My Process](https://spectracommunications.nz/my-process/) - 1 Needs Review I look at your existing website or marketing content to see what’s needed to “bridge your communication gap to bring you the business you deserve". 2 Deposit You pay a 30% deposit to kick things off – just for the first job I do for you as a new client. 3 Marketing
- [My Story](https://spectracommunications.nz/my-story/) - 15 years of helping ‘technical’ companies bridge their communication gap by making the right connections – Spectra Communications – David Frank
- [Case Study – NCS Acoustics](https://spectracommunications.nz/case-study-ncs-acoustics/) - An engineering company website revamp fired up 20 times more enquiries, through client interviews, strategic writing, and fresh design – technical copywriter
- [Portfolio - Metco](https://spectracommunications.nz/portfolio/portfolio-metco-2/) - The Client Metco Engineering are a sheetmetal and precision engineering manufacturer in Lower Hutt, New Zealand. The Project Client interviews Case studies Web content writing News items and press releases Excerpt Let’s put together the best of your ideas and ours with a ‘co-makership’ synergy You might be amazed at how we can create such
- [Portfolio – Caduceus](https://spectracommunications.nz/portfolio-caduceus/) - The Client Caduceus is an I.T. company specializing in architecture, engineering, and construction sectors, in Wellington, New Zealand. The Project Analyzing client interviews Case study writing Web content writing Excerpt Cracking Revit's Potent Capabilities with Targeted 'Know-how' Support How to go about designing a complex curved roof and a mosque redesign on Autodesk Revit? These
- [Portfolio – BCIS](https://spectracommunications.nz/portfolio-bcis/) - The Client Business Communications & Information Systems Ltd is an I.T. company specializing in databases and providing holistic business solutions, based in Auckland, New Zealand. The Project Marketing analysis Flyer writing Excerpt Holistic business solutions, not just IT systems BCIS is primarily a business solutions provider – not just an ‘IT company’ – looking at
- [Portfolio](https://spectracommunications.nz/portfolio/) - Samples of copywriting work – engineering & technology. I.T., and professional services/ other
- [Portfolio – NCS Acoustics](https://spectracommunications.nz/portfolio-ncs-acoustics/) - The Client NCS Acoustics are a noise control engineering company in Auckland, New Zealand. The Project Client interviews Testimonial writing Web content writing Excerpt NCS Acoustics solve commercial and industrial noise problems: Finding the lowest cost options for you – not over-engineering – by thinking outside the square for acoustic noise reduction Making it work
- [My Core Values](https://spectracommunications.nz/my-core-values/) - 1 Excellence Delivering high quality technical content that strengthens my client’s brand 2 Win-win Relationship A long-term partnership where my client’s success means my success 3 Service Adaptability to meet client needs with friendly personal advice and help 4 Integrity Honesty and fairness in all dealings with people
- [Portfolio – The Ballroom](https://spectracommunications.nz/portfolio-the-ballroom/) - The Client The Ballroom is a pool and snooker lounge in the heart of Wellington which had a complete renovation and needed a new website to present a new look with a friendly inviting message. The Project Website copywriting and image content search engine optimization Excerpt Welcome to Wellington’s Premier Pool & Snooker venue with
- [Portfolio – Altaawun](https://spectracommunications.nz/portfolio-altaawun/) - The Client Altaawun Engineering Consulting is a multi-disciplinary and integrated infrastructure engineering design and project management consulting firm, based in Bahrain. The Project Web content writing Company brochure creation Excerpt Turning your vision into reality requires strong leadership and the right team – a know-how partner in the transport sector Seamless end-to-end engineering solutions... We
- [Portfolio – Environquest](https://spectracommunications.nz/portfolio-environquest/) - The Client EnvironQuest is a leading environmental consulting firm based in West Africa, providing integrated solutions for the management of environmental, natural resource, and socio-economic issues for sustainable development. The Project Brochure writing Web content writing Excerpt Recognizing the growing pressure and difficulty of improving environmental performance, we make the process easily achievable and affordable

## Categories

- [Marketing Insights](https://spectracommunications.nz/category/marketing/) - Insights to help companies improve their marketing effectiveness